This Executive Certificate consists of three distinct modules/masterclasses:                                                               Destination Marketing, Digital Marketing, and Online Advertising.

It is delivered by international experts and endorsed by multiple esteemed organizations.

You can benefit from two types of discounts:

• Early Bird Discount: Save up to 15%. 

• Emerging Countries Discount: Get up to 40% off with an access code provided exclusively by the Global Sustainable Tourism Academy by Event Guru or its official partners (DMOs, universities, and licensed representatives).              

Optional Single Module Enrollment and Payment:

- Enroll and pay for one or two of the three masterclasses. Receive a Professional Certificate for two modules and a Certificate of Attendance for one module. 

- Participants from emerging countries can benefit up to 40% discount for single or double module registration by using their access code. 

Learning Details by Module/Master Class:

• Module one: Destination Marketing

This comprehensive and intensive Master Class offering a deep dive into the art and science of tourism destination marketing, with a dedicated focus on integrating responsible practices. Tailored for professionals and senior university students, it equips participants to develop innovative, 360° marketing strategies. The curriculum encompasses diverse approaches, including geomarketing, experiential marketing, event marketing, media and advertising, among others, providing a comprehensive toolkit for modern destination marketing.        

Participants will gain critical insights into the role of data collection and analysis, enabling them to understand travelers' needs, aspirations, and behaviors based on profiles, generational traits, and destination characteristics. Additionally, the program explores global tourism trends and flows, both inbound and outbound, empowering participants to shape impactful and adaptive strategies.                                                                                                                                                               By the end of this Master Class, attendees will possess the expertise to design growth-oriented marketing strategies that generate interest, drive leads and sales, attract footfall, and foster meaningful and ethical engagement. This approach ensures lasting success for tourism destinations while prioritizing responsible development.

Schedule: A total of 12 hours, with 2-hour sessions held once a week, every Tuesday, starting May 20, 2025 at 5:00 PM EEST.  For participants unable to join the live sessions, recordings will be available for up to one week after each session.

• Module Two: Digital Tourism Marketing

This exclusive Master Class dives into the latest digital marketing strategies tailored for the tourism industry. Learn how to leverage digital tools, social media, and data-driven insights to promote destinations, enhance visitor engagement, and drive growth in today’s competitive market. Designed for industry professionals, this class offers practical skills and actionable strategies to stay ahead in the rapidly evolving world of digital tourism marketing. Additionally, this master class equips professionals with needed strategies to promote sustainable practices, attract eco-conscious travelers, and build resilient tourism brands.

Schedule: A total of 24 hours, with 2.5-hour sessions held twice a week, every Monday and Wednesday, starting July 7, 2025 at 5.00 pm EEST. For participants unable to join the live sessions, recordings will be available for up to one week after each session.

• Module Three: Online advertising for Tourism

A comprehensive intensive course designed to participants wishing to master digital advertising tools to attract relevant travel audiences. This hands-on program focuses on equipping participants with practical skills in using platforms like Google Ads, Facebook, and Instagram to create impactful, ethical ad campaigns that promote tourism. Participants will explore advanced strategies for targeting, optimizing, and analyzing ad performance while ensuring alignment with sustainable values. The course blends expert-led sessions, real-world exercises, and collaborative projects to empower attendees with actionable strategies for success in the sustainable tourism industry.

 Schedule: A total of 24 hours, with 2.5-hour sessions held twice a week, every Monday and Wednesday, starting August 18, 2025, at 5.00 pm EEST. For participants unable to join the live sessions, recordings will be available for up to one week after each session.

Biography of the Master Trainers:

Aoun Abi Aoun is the founder and director of the Global Sustainable Tourism Academy, bringing 26 years of international expertise in destination marketing and sustainable tourism development. A creative master strategist, he has crafted innovative marketing strategies and activations, developed campaigns, produced a travel segment, conceptualized online/TV tourism shows, and led numerous sustainable tourism series. As the founder of Event Guru, a firm specializing in experiential and event marketing, as well as corporate hospitality, Aoun blends his knowledge to create impactful and efficient strategies. He has collaborated with resorts, destinations, green associations, SMEs, municipalities, and multinational companies to create interest, drive footfall, enhance visitor engagement, and boost sales. For this Executive Certificate, Aoun will be delivering the first module on Destination Marketing.

Marc Dfouni is an entrepreneur and digital marketing expert & trainer with over 30 years of experience. He began his career at BlueSponge Montreal, where he tripled revenue in two years and led award-winning multimillion-dollar projects. In 2006, he co-founded Eastline Digital in Lebanon, growing it into a leading agency in the MENA region with 45 employees and $5M in annual revenue. Recognized as an Endeavor High Impact Entrepreneur, Marc has driven digital transformation, expanded e-commerce capabilities, and optimized growth strategies for various companies. In 2014, he founded Eastline Academy, offering Digital Marketing courses in over 10 countries, including Lebanon, Egypt, UAE, KSA, and Europe. Since 2018, his consultancy work has focused on guiding digital transformation, training, and scaling operations. Marc has recently partnered with the Global Sustainable Tourism Academy to develop and deliver exclusive master classes in digital tourism marketing. For this Executive Certificate, Marc will be delivering the second and third modules on Digital Marketing and online advertising.

Registration Terms & Consent:
By registering for this Master Class, you consent to providing your contact details, allowing us to reach out regarding your enrolled learning program and to share email newsletters. You acknowledge and agree that the organizer may record the training sessions and make them available to participants, which may include images of attendees. Additionally, by registering, you agree to provide feedback and testimonials to support the improvement of future programs.

Global Sustainable Tourism Academy                                                                                                                                The Managing Team                                                                                                                      www.linkedin.com/in/sustainabletourismacademy                                                                                                         WhatsApp Messages: +96170209407                                                                                                                         sustainable.tourismacademy@gmail.com                                                                                                                                             Training Partner: www.eastlinemarketing.com       

About GSTA: The Global Sustainable Tourism Academy (GSTA), an initiative by Event Guru, offers credential training programs across a wide range of sustainable tourism sectors, equipping learners with essential skills and expertise. These include sustainable tourism & climate action, circular hospitality, tourism marketing, heritage tourism, accessible tourism, eco and adventure tourism, green infrastructure, entrepreneurship and business skills, F&B success factors, rural tourism, and more. The Global Sustainable Tourism Academy (GSTA) provides a multi-endorsed certificate recognized by leading professional companies across Germany, the UK, Cyprus, Dubai, Jordan, Lebanon, and Canada. The Academy was established to meet the growing regional and global demand for transforming the tourism industry into a more sustainable and responsible sector, ultimately striving for a net positive impact that aligns with global visions for 2030 and 2050. 
It addresses the urgent need for comprehensive learning programs that empower students, professionals, and organizations with simplified, yet thorough, sustainable knowledge and tools to drive meaningful change in responsible and regenerative tourism.